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welaunch is a U.S. based, 501(c)(3) non-profit organization promoting Israeli startups and innovation within U.S. cities as a new paradigm for economic development, community engagement, entrepreneurial education and social impact.

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Recently I spoke at the OKA Institute Water Sustainability Conference on Israel's rise as a water superpower, or what I call, "The Aqua Nation." In my talk I spoke about Israel's amazing accomplishments in the area of water, such as: Israel treats nearly all of it's sewage and reuses almost 90% of it for agriculture Israel is the only country in the world with a net gain of trees over the past century Israel is the only country in the...

Why is it that whenever we experience droughts our first inclination is to pray? From Moses and the Israelites to today’s politicians, praying for rain seems to be a knee jerk reaction. Water shortages. Droughts. No rain. Many believe this constitutes cause to turn our eyes heavenwards and cry out to God to make it rain. Certainly it’s not shocking to read about Moses doing this multiple times during the Exodus from Egypt. Whether or not you are religious, as a...

Jews around the world prepare to usher in Rosh HaShana, the Jewish New Year, through prayer, family gatherings and, of course, the ritual of eating apples and honey (symbolizing a sweet New Year). Certainly it is a great opportunity to stop and reflect upon so many important things. This year, however, how about reflecting upon the importance of that actual honey you are about to consume? Did you know: Honey bees are responsible for 80 percent of all pollination worldwide. A single...

Today everyone talks about organic this that or the other. In Israel, at Kibbutz Sde Eliyahu (founded by Holocaust survivors after the war), organic is nothing new. They have been ridding the pests that infect crops for decades using,  hold onto your hat for this one, other bugs! They breed bugs to eat bugs. And that's only one of their amazing technologies. Listen to what they do with bumble bees and more...

welaunch was formed with the intention of connecting the Silicon Prairie (the US Midwest) and the Start-up Nation (Israel). But, why? Let’s start with water. Simply put, we have a growing water crisis. When it comes to water - most people don't even realize, we are literally running out. It is not overly dramatic or unfounded to say that at our current pace, within a matter of years, certainly a few decades, we're going to be in dire straits. And it’s...