Failing Isn’t Failure: Entrepreneurial & Life Lessons Learned From The Crash of Better Place
Every day during my first couple years in Israel I would drive past an empty building which once housed Better Place, the “failed” electric project.
Better Place was going to be the future of electric cars with a nation wide grid of battery changing stations which was intended to revolutionize the industry. And then it went bust – a huge bust.
However, in so many ways that empty building seemed to me a reminder not of the failures of Better Place, or the pitfalls of the startup, entrepreneurial world. Rather, it was the essence of entrepreneurism and the reason why Israel is the Startup Nation. Yes, Better Place failed, however, it was not a failure. Tremendous lessons have been learned. Countless insights have been gained. Industry changing pivots have occurred – none of which would have happened without Better Place’s crash.
Failing is part of the process of evolving and ultimately succeeding.
In the words of Thomas Edison, “I have not failed. I’ve just found 10,000 ways that won’t work.”
This article nicely sums up the lessons learned from Better Place.
Read on and here’s to 10,001!
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