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Home / Agtech  / From Desolation To Inspiration: Mark Twain Should Have Attended The welaunch Ag-tech/Food-tech Tour & So Should You.

From Desolation To Inspiration: Mark Twain Should Have Attended The welaunch Ag-tech/Food-tech Tour & So Should You.

In 1867 Mark Twain visited Israel and described the land as follows:

“….. A desolate country whose soil is rich enough, but is given over wholly to weeds… a silent mournful expanse…. a desolation…. we never saw a human being on the whole route…. hardly a tree or shrub anywhere. Even the olive tree and the cactus, those fast friends of a worthless soil, had almost deserted the country.” (The Innocents Abroad, p. 361-362)

If Twain were to return to Israel this May, 5th-10th 2018, on the welaunch Israel Ag-tech & Food-tech Tour, he would not recognize this once “desolate country.”

On the contrary, today Israel is the opposite of desolation. Israel is blooming. Israeli is flourishing. Israel is thriving.

In fact, Israel is so green that it is the only country in the world with receding deserts as the Israelis continue to discover innovative ways to make the desert bloom.

  • The coastal plains Twain walked, once overrun by swamps, are now filled with citrus groves.
  • The Jordan Valley which he travelled, once infested with malaria, has become the country’s bread basket.
  • The Negev desert he crossed, once merely rocks and sand, today is brimming with plantations and vineyards.
  • And the Arava which Mr. Twain surely traversed, once arid, useless land is now the site of a thriving vegetable industry.

Left to it’s own devices this land was, indeed, “a silent and mournful expanse.” However, thanks to Israeli ingenuity, innovation, blood, sweat and tears and this land is overflowing with bounty, beauty and blessings. Through a combination of science, R&D, technology and a lot of determination and hard work, today Israel is a world leader in many areas, particularly – Agriculture, Food and Water.

This is why welaunch is proud to be partnering with the Jewish National Fund (JNF) and the Israel Ministry of Economy, offering the Israel Ag-tech & Food-tech Tour -a five day, business development and investment tour, in conjunction with three of Israel’s leading Ag-tech and Food-tech conferences.

“We believe this tour, and these verticals, ag-tech, food-tech and water-tech, are the perfect opportunity  to connect the Start-up Nation (Israel) the world’s tech hub, to the Silicon Prairie (the US Midwest) the world’s agricultural and food production hub.” – welaunch co-founder and CEO, Rabbi Baruch HaLevi

Join us and witness, first hand, the journey Israel has made from desolation to inspiration.

This is Israeli Ag/Food/Water technology.

This is Israeli innovation.

This is Israel.

For more information about welaunch or the welaunch tour please visit: www.welaunch.org


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