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Home / Environment  / Happy New Year From Israel – the Land of Milk & Honey and Bee-tech!

Happy New Year From Israel – the Land of Milk & Honey and Bee-tech!

Jews around the world prepare to usher in Rosh HaShana, the Jewish New Year, through prayer, family gatherings and, of course, the ritual of eating apples and honey (symbolizing a sweet New Year).

Certainly it is a great opportunity to stop and reflect upon so many important things. This year, however, how about reflecting upon the importance of that actual honey you are about to consume?

Did you know:

  • Honey bees are responsible for 80 percent of all pollination worldwide.
  • A single bee colony can pollinate 300 million flowers each day.
  • Fruits, nuts and vegetables are pollinated by bees.
  • Seventy out of the top 100 human food crops — which supply about 90 percent of the world’s nutrition — are pollinated by bees.

It is safe to say that bees are integral to our lives.

However, did you also know that there is a global bee crisis taking place? Bees are dying at alarming rates, in decline ranging from 30-90 percent. It’s called “colony collapse,” and if this trend continues, our environment, our food supply and our lives could all be in jeopardy.

That is where Israel enters the picture.

Israel is a world leader in agricultural technology and when it comes to bee-tech Israel is leading the way.

One example is BioBee, a company who specializes in biological-based integrated pest management offering farmer-friendly predatory insects and mites as an alternative to chemical pesticides, and growing mass produced bumblebees shipped throughout the world for natural pollination.

Another startup, BeeHero (a welaunch portfolio company) has developed sensors that are installed inside the hives to collect in-hive data and environmental information, which is then analyzed to predict beehives disorders.

And these are just two of the many bee-tech, bee research and bee science solutions pollinating the Jewish homeland. This, however, should be no surprise. After all, the Jewish people have been in the business of producing “milk and honey” for 5779 years – and we’re still flying along and going strong.

Shana Tova,
Have a Sweet, Happy & Healthy New Year.
Rabbi B(ee)

Baruch HaLevi
CEO and co-founder, welaunch

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