welaunch is a U.S. based, 501(c)(3) non-profit organization promoting Israeli startups and innovation within U.S. cities as a new paradigm for economic development, community engagement, entrepreneurial education and social impact.

Get updates from welaunch


Our Team

welaunch is a U.S.-based social enterprise connecting
Israeli companies to a network of business opportunities
and resources in emerging U.S. tech markets.

The welaunch Vision

To become the leading platform for promoting The Startup Nation (Israel) and Israeli innovation & technologies throughout the Silicon Prairie (US Midwest) as a new paradigm for Economic development, Engagement and Education.

The welaunch Team

Experienced global, business and community leaders — throughout Israel and the Midwestern United States.

Rabbi, Dr. Baruch HaLevi

co-founder & CEO - Israel

For 15+ years, Baruch served as a synagogue rabbi in Los Angeles, CA, Des Moines, IA and Swampscott, MA. He is a motivational speaker and author, and serial social entrepreneur, co-founding multiple startups including Sage Naturals — Massachusetts's premiere medical cannabis company.

Don Schoen

co-founder & COO - Des Moines, IA

Don Schoen is a serial entrepreneur with more than 40+ years experience, owning 6 different companies, with 2 successful technology company exits to publicly traded companies. Active as business and technology consultant and Active on the University of Iowa's entrepreneurial and business advisory boards.

Bob Wolfson

co-founder & CSO (Chief Strategy Officer) - Omaha, NE

After training and working as an attorney in the area of employment discrimination, Bob shifted to working at the Anti-Defamation League for over 28 years and served on the senior leadership team in New York focused on social impact organizational management and leadership, managing 27 regional offices.

Lawrence Turow

Director of US Business Development – Indianapolis, IN

Larry has spent 20+ years in corporation finance, international business development, and investment planning. He is a Certified Financial Planner Professional and Managing Director with The Grabovsky Group; CEO and founder of both Accelerate Israel - bi-national business development, and Israel Investment Consultants - international investment consulting.

Jan Goldstein

Director of Jewish Community Relations & Tours

Jan spent 20+ years as the Executive Director of the Jewish Federation of Omaha; She currently serves as the Stateside Director for the Jewish Agency For Israel's (JAFI) Partnership2Gether Central Area Partnership Consortium. Jan is also the Director of North American Tours for Amiel Tours, Israel's longest running, largest, privately owned land tour operator.

Eran Harish

Director of Business Development - Israel

Eran has spent 20+ years within the Israeli startup ecosystem and international arena focused on strategic business planning, global expansion, fundraising strategy and cross-cultural relationships. In addition to welaunch he is the Business Development Manager at Sagent Management Israel (a global financial and tax services firm).

Rafi Cohen

Director of Education – Israel

Rafi is an Israeli attorney, formerly at Fischer Behar Chen Well Orion in Tel Aviv and now the principal at Cohen, Light and Associates, a boutique law firm counseling investors and corporations in Israel and abroad. He is a partner in the Marketbound educational and preparation program for consumer product startups companies and represents the business interests in Israel of a number of cannabis focused North American companies.